The station which my team and i are targeting to broadcast our show on is Sheffield Live, with the intended target audience of young adults aged from16 to 25; due to the time the show is aired and the music played.
Whilst the show we are planning to broadcast is not going to be available on a mainstream station owned by a conglomerate company, there has been a movement in radio trends in the UK within the last 10 years by Ofcom to facilitate local community stations and Grass Route Stations as per Community Radio Order (2004).
The Content:
The show will play a
mixture of rock/classic/chart/house/etc. averagely 70% music 30% chat. We chose
this because we will have generally an audience of young adults, varied
demographic as it is aired in Yorkshire but mainly BC1C2DE. As our audience
already have stations such as Radio1 which plays music straight for an hour
with minimal dialogue which is favored amongst young people, therefore we
intent to include minimal dialogue (including adverts). We have to include
adverts as we are a community radio station. The delivery of the show will have very casual and relaxed
dialogue, we will talk on the show as we would to each other as the show is
aimed to people roughly our age. The
topics will be relevant to the local area and the competitions will support the
local community businesses. We will have voxpops of the audience members
therefore the style of their dialogue will be colloquial and casual so we
intend to keep the same style to relate to our audience members, making them
feel comfortable listening to our show. Examples of music:
Uptown Funk – Mark Ronson
Say something – Karen Harding
Hot Chocolate- You Sexy Thing
Queen- Bohemian Rhapsody
Taylor Swift – Blank Space
These songs are appropriate as they are current trending songs in the UK at the moment, this would obviously change as the show continues to air. The Presenters would use colloquial dialect when presenting the show as they want to converge with the audience members. This would include slang words such as 'Eccy Road' when describing the local area as everyone from the city would understand this. Also the use of personal pronouns to introduce a song: 'We think you guys would love this one' makes the audience know that the presenters are enjoying being their entertainment and comfortable to listen to. Also the use of call in recommendations and Vox Pops will create this comfortable and informal ethos through out the show.
Running Order:
The show will follow the general conventions of a music talk radio program. We will begin by welcoming our audience to our show with a friendly 'Hello!!' and a brief introduction by Caitlin and I. Then we will announce what music we will have lined up for our show in between playing songs. There will be adverts played every 15 minutes lasting roughly 3 minutes with the sponsors of the station already such as: Mercury taxis, Subway and South Yorkshire Police. We will have jingles after songs to promote the station so that new listeners who tune in mid show can know which station to find our show on in future.
Proposed Schedule Time:
We hope that our show would be sandwiched between Aaj Ki Shaam, which finishes at 9pm and Da Beat Down from 9-11. Hopefully we would want a slot from 9 till 10 as our show is for those people who are getting ready to go out round town and want some feel good music that gets you in that feel good mood!!
The show will follow the general conventions of a music talk radio program. We will begin by welcoming our audience to our show with a friendly 'Hello!!' and a brief introduction by Caitlin and I. Then we will announce what music we will have lined up for our show in between playing songs. There will be adverts played every 15 minutes lasting roughly 3 minutes with the sponsors of the station already such as: Mercury taxis, Subway and South Yorkshire Police. We will have jingles after songs to promote the station so that new listeners who tune in mid show can know which station to find our show on in future.
Proposed Schedule Time:
We hope that our show would be sandwiched between Aaj Ki Shaam, which finishes at 9pm and Da Beat Down from 9-11. Hopefully we would want a slot from 9 till 10 as our show is for those people who are getting ready to go out round town and want some feel good music that gets you in that feel good mood!!

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