Lo2: Launch Date

Sheffield Live has stated that we can launch our radio show between May 1st and July 1st owing to a gap in the schedule. Each week starting on Monday we will plan and prepare the content ready for the show on Friday Evening.
We would like our first broadcast to be on the 26th June as this is the end of the academic year for a lot of people and so we expect many people will be going out and so our show will attract a lot of listeners.

Lo2: Proposed Schedule Time

We hope that our show would be sandwiched between Aaj Ki Shaam, which finishes at 9pm and Da Beat Down from 9-11. Hopefully we would want a slot from 9 till 10 as our show is for those people who are getting ready to go out round town and want some feel good music that gets you in that feel good mood !

Lo2: Contingency Plan

• If the cost of the equipment becomes an issue, it will affect the whole production of the show. Action taken if this becomes an issue, we will have to contact other local radio stations to borrow equipment for the meantime or hold fundraisers to accumulate the cost for the equipment.
• Faulty equipment, this could disturb the production of the show, we will have to have everything such as jingles and vox pops saved on multiple hard drives to back up the show. With equipment such as mics, we will have to have enough needed and extra to be sure.
• Unreliable people - if we have guests appearing in the show that cannot show up at last minute, plan content before hand which will replace that segment of the show.

Lo2: Legal & Ethical

Lo2: Production Plan

Lo2: 5 Minute Script & Running Order (First Draft)

Lo2: Plan for music radio program (Content, Running Order & Proposed Schedule Time)

Plan:
The station which my team and i are targeting to broadcast our show on is Sheffield Live, with the intended target audience of young adults aged from16 to 25; due to the time the show is aired and the music played.  
 Whilst the show we are planning to broadcast is not going to be available on a mainstream station owned by a conglomerate company, there has been a movement in radio trends in the UK within the last 10 years by Ofcom to facilitate local community stations and Grass Route Stations as per Community Radio Order (2004).
The Content:

The show will play a mixture of rock/classic/chart/house/etc. averagely 70% music 30% chat. We chose this because we will have generally an audience of young adults, varied demographic as it is aired in Yorkshire but mainly BC1C2DE. As our audience already have stations such as Radio1 which plays music straight for an hour with minimal dialogue which is favored amongst young people, therefore we intent to include minimal dialogue (including adverts). We have to include adverts as we are a community radio station. The delivery of the show will have very casual and relaxed dialogue, we will talk on the show as we would to each other as the show is aimed to people roughly our age.  The topics will be relevant to the local area and the competitions will support the local community businesses. We will have voxpops of the audience members therefore the style of their dialogue will be colloquial and casual so we intend to keep the same style to relate to our audience members, making them feel comfortable listening to our show. Examples of music:

Uptown Funk – Mark Ronson

Say something – Karen Harding

Hot Chocolate- You Sexy Thing

Queen- Bohemian Rhapsody

Taylor Swift – Blank Space

These songs are appropriate as they are current trending songs in the UK at the moment, this would obviously change as the show continues to air. The Presenters would use colloquial dialect when presenting the show as they want to converge with the audience members. This would include slang words such as 'Eccy Road' when describing the local area as everyone from the city would understand this. Also the use of personal pronouns to introduce a song: 'We think you guys would love this one' makes the audience know that the presenters are enjoying being their entertainment and comfortable to listen to. Also the use of call in recommendations and Vox Pops will create this comfortable and informal ethos through out the show.

Running Order:
The show will follow the general conventions of a music talk radio program. We will begin by welcoming our audience to our show with a friendly 'Hello!!' and  a brief introduction by Caitlin and I. Then we will announce what music we will have lined up for our show in between playing songs. There will be adverts played every 15 minutes lasting roughly 3 minutes with the sponsors of the station already such as: Mercury taxis, Subway and South Yorkshire Police. We will have jingles after songs to promote the station so that new listeners who tune in mid show can know which station to find our show on in future.
Proposed Schedule Time:

We hope that our show would be sandwiched between Aaj Ki Shaam, which finishes at 9pm and Da Beat Down from 9-11. Hopefully we would want a slot from 9 till 10 as our show is for those people who are getting ready to go out round town and want some feel good music that gets you in that feel good mood!!

Lo2: Budget

We are going to use the sound booth room to record a clip of our radio show which is available to use for free at college. 

We will use the equipment at Sheffield Live Radio when broadcasting live.

Apple Mac: £1,599 

Laptop Samsung Series: £199.99

Microphone: £29.99 x 4

Mixing desk: £239

Desk: £255

Chairs: £82 x 4 

Blank CD’s: £5.60

Disk Drive: £16.99

Extension Leads: £39.99

Monitor: £71.98 

Headphones: £17.99

Spit Guard: £39

Cubase 7: £135

Printer: £29

Pens: £5

Paper: £8

Adobe Audition: £194.34

PRS Licence: £300 annual 

Total: £3,550.65

Above is a list of equipment we would need to start our own radio show. The cost of this all together is £3,500.65 however we would hope that most of this equipment is provided by Sheffield Live Radio and that we would be able to use their recording rooms and software. 

Lo1: Task 2: Feedback

Lo1: Task 2: Analysis of Talk and Music Show on Sheffield Live

The Running Order starts with a small mix of music, lasting about 1 minute long. Then the presenters:  DJs Chunky and The Colonel, break off the music by telling the audience the time and switching to adverts. The adverts last about 3-minutes with businesses in the local area for products that are relevant for the audience demographic. The show has to involve adverts as it is a local community radio station. Therefore the presenters gain no profit and the funds for the PRS Licenses etc are funded through advertisements. The show begins again with a song from the 80's, this signifies that the show has a varied audience age range. The presenters read out the number for their show so that the listeners can call and text in their song requests. This is played over the song and only lasts about 10 seconds, a common factor of a radio talk show. Followed by a mix of music from multiple genres such as R&B, Pop, Classics (80s). This lasts for about 15 minutes without any input from the presenters, until a new release is played - Baby Blue by Action Bronson ft. Chance The Rapper. Due to the time the show is aired (1am) the lack of dialogue from the presenters is typical because the audience won't want to listen to a lot of dialogue at that time of night. Also due to competition of other stations who air at the same time, they have to keep the conventions in order to maintain their audience members.

DJs / The Presenters
The two presenters of the show are DJ Chunky and The Colonel. These two presenters are from the local area of the station and therefore can engage with the audience as they understand what the people of their subculture want on their radio, and how to engage the listeners. However the presenters speak minimally throughout the show as it is a late night music show. This means that the audience tune in knowing that it will predominantly play music, where as an older audience would prefer a higher balance between music and talk.

Content: 
The show contains ad breaks every 15 minutes that last roughly between 3-4.5 minutesincluding things such as: Good Food in Sheffield, Air Master and Mercury Taxi's. These buisnesses are important for the station to advertise as they are local, therefore these advertisments are to improve the local area. Jingles for the station are used in between adverts to promote the show and the channel for the station so that listeners can always tune in. The music is a variation between mainstream music by artists as common as Britney Speares to local house producers for Leeds, Sheffield and Barnsley.

Audience:
The show targets roughly 40% female and 60% male from the demographics of C1C2DE. The show targets a minority multicultural audience around Yorkshire as the show includes a variety of music that would appeal to young people of all cultures.

Lo1: Case study feedback

Feed Forward:
To improve my work i need to correct my grammar and proof read my work.

Lo1: Task 1: Case Study - Sheffield Live

Program Types:

The channel has a massive variety of shows due to the diverse audience members of age, gender and ethnicity. Also due to the time of day and the watershed regulations the shows vary. Sheffield Live is an independent company by the Community Media Association and is based in the city center of Sheffield. The ethos of the show is diverse however has a very cultural theme to address the audience members. The shows are based around the Yorkshire area as it is a local community channel.  Station owner Commedia Sheffield first applied for a Community Broadcasting License in November 2004 in order to bring original and modern programming to Sheffield soon after the introduction of the Community Broadcasting License by Ofcom in the UK. The channel is not for profit as it is community independent station.


Genres: 
The Genre of the show is urban and rural because the shows aired are not mainstream and target local issues. An example of a reoccurring show on the channel is Deep Groove, the show is aired 9pm - 10pm and is deep house music from local artists. This appeals to the local community because music technology is a highly studied field amongst young people in Yorkshire. Another example of a genre is Cool Beans aired on Saturdays at 8pm and contains a verity of comedy sketches. This type of show attracts a mature audience, however it is appropriate for people of all ages.
Audience Profiles:

Production Process:

Due to Ofcom regulations, in pre-production, all audio media products would require a production meeting  to address compliance (appropriate content before the watershed) for the audio product.

This includes

•       The use of profanity, racism, sexism & anything thought to be offensive is removed or if broadcast retracted to meet or appease Ofcom guidelines.

•       Ethically the show must avoid slander or defamation or face legal proceedings.

The budget, script, live interviews would be planned in the meeting with producers and presenter – especially for commercial radio and BBC content, such as the podcast, radio/talk show and jingle. Permission for copyright would have to addressed too. An example of this is the music content used on the radio/talk show. However for interviews and Vox pops, they are recorded before they go on air in case of bad language used and to edit the clips together.

The production process for the radio/talk show will have been recorded in a radio suite using microphones, which are connected to a computer with a play server where sound effects and jingles are available to play live on air.  The show will  have been formatted so it is available for online streaming as well as DAB.

Market Share:
The main competitors of Sheffield Live! are Hallam FM and BBC Radio Sheffield.  They are considered competitors because of the area of broadcast however the other stations are commercial stations so the USP of Sheffield Live! is the fact that it is specifically made for the local community to listen to.  The official share of radio audience for Sheffield Live! is 32,000 listeners aged 15 and above with a weekly radio 'listenership' of 11%.

Lo1: Task Sheet 1